Your brand is key to your success. It is more than a cool logo that you throw on your business cards and your website.
It is also about how you develop the “voice” and experience for your brand. How are you showing that you understand your target customers? How are you showing what makes your offering unique and better than your competition? Are you making sure that you are consistent with how you communicate your unique value proposition across everything you are doing to market your business?
On your website and in every customer communication you have.
Many companies start with a great logo and a website. But they don’t realize that the messaging on those assets need to be pulled through every part of the customer journey with them.
Brand audits help you assess how you are building your brand. How often are you talking with your customers as they become aware of you, consider you, try your product, and return again as ongoing customers?
It is super easy to lose track of these key things. Brand audits across all of your sales and marketing communications should be done every 6 months just to do a “pulse check” so that you can be sure that everyone in your organization is reinforcing your brand mission, personality, and identity.
Regular brand audits help you maintain consistency, make sure you are showing your leadership and competitiveness, and help you increase your sales and profits.
We would love to help you with this process! We offer a free 30 minute consultation to talk through where you are and where you want to go. Just book time with me using the link below. I look forward to talking with you.
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