by Skeeter Harris | Feb 12, 2020 | Marketing Automation
Why does email marketing still count? Even though it is “old school” email marketing still converts 40 times better than social media marketing. So it needs to be a key part of your marketing mix. And with marketing automation, it is easier than ever. Start building...
by Mary Starman | Feb 5, 2020 | Marketing Automation
It’s a very common question, because having multiple pages can get overwhelming especially if you have a small team. Landing pages are key for a few reasons: They can be easily tailored to your marketing campaign, whether the campaign is email, event, or social media...
by Mary Starman | Jan 29, 2020 | Marketing Automation
The same way you don’t get to know everything about someone when you first meet, customers don’t want to tell you EVERYTHING when they first come to your site or ask for more information. Dynamic forms are the equivalent of getting to know someone in person. They let...
by Skeeter Harris | Jan 22, 2020 | Marketing Automation
We all want to see increased sales based on marketing efforts. But often, sales and marketing are disconnected. Marketing automation can bridge that gap. How? Easily segmenting leads by industry, role, company size, and title Delivering personalized interactions at...
by Mary Starman | Jan 14, 2020 | Marketing Automation
As a marketer, what do you need to do every day? I’ve been in your shoes, and I always have 3 key goals, which I bet will be similar to yours. Drive quality leads to the sales team Have campaigns and tools that help the sales team convert leads to sales (yea $$$)...
