The Importance of Building Your Brand and Doing Brand Audits
Your brand is key to your success. It is more than a cool logo that you throw on your business cards and your website. It is also about how you develop the “voice” and experience for your brand. How...
Email Marketing – Don’t Waste Your Time or Does it Still Matter?
Why does email marketing still count? Even though it is “old school” email marketing still converts 40 times better than social media marketing. So it needs to be a key part of your marketing mix....
I Have A Great Website. Why Do I Need Dynamic Landing Pages Too?
It’s a very common question, because having multiple pages can get overwhelming especially if you have a small team. Landing pages are key for a few reasons: They can be easily tailored to your...
There are Dumb Questions
The same way you don’t get to know everything about someone when you first meet, customers don’t want to tell you EVERYTHING when they first come to your site or ask for more information. Dynamic...
What is Marketing Automation and Why Should You Care?
We all want to see increased sales based on marketing efforts. But often, sales and marketing are disconnected. Marketing automation can bridge that gap. How? Easily segmenting leads by industry,...
Oh, The Places You’ll Go… with Marketing Tools
As a marketer, what do you need to do every day? I’ve been in your shoes, and I always have 3 key goals, which I bet will be similar to yours. Drive quality leads to the sales team Have campaigns...
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