Sales Success – 5 steps for going Back to Basics
OK, this is going to start off a little bit crazy, but stick with me. In the world of the “new normal” (and I hate that phrase) I have talked to a lot of people who are looking to new ways to...
Demand Generation is More than Advertising. Two items often overlooked.
As a marketer, it easy to fall into an information silo of running ads and thinking that is good enough. I have done it. We all have. But really successful demand generation ties in to so...
Sales Pipeline Management is a Team Sport
I can’t count on two hands the number of organizations I have worked for or with who struggle with sales pipeline management. Having been both a marketing and a sales leader, I have seen both...
Before and After – the Importance of a Great Website
Having a great, up-to-date website can’t be overlooked as you market and grow your business. It’s easy to have your website get lost in the shuffle of marketing campaigns, sales demands, and...
Great Partner Management – the Keys to the Kingdom
Managing your partner network is no longer as simple as signing up a partner and watching your business grow. Things have come full circle, then expanding. What are the keys to successfully working with your partners. Learn the keys to successful partner management.
The Pros and Cons of Social Media
Social media is a great thing. It gets your product or service exposure for a fraction of the cost (or for FREE) as opposed to traditional advertising. And you need to think about how it can help ...
Social Tracking – What are UTM Parameters and Why Use Them?
Most of your favorite social media platforms include some built-in analytics, which is a great place to start when tracking metrics like likes, comments,...
What is your Unique Value Proposition?
What is a Unique Value Proposition (UVP) and why do you need one? It isn’t just “speeds and feeds” or technical specs or the services that you offer that will set you apart. Although sometimes they...
Why SEO matters for Your Website
Why does SEO matter? Let’s be honest. With so many businesses having to move to online marketing, your website matters more than ever. So, you have a great looking website. But have you done Search...
4 Marketing Tips That Count Right Now
Hopefully as you are reading this, your business is getting back up and running. In the wake of the current crazy, lots of businesses are having to reboot and reattract customers. Here are 4...
Reboot Your Business. NOW!
Let’s be honest. 2020 has been hard on businesses of all sizes. Consumer confidence is down, people are feeling uncertain about if/when/how the economy is going to get back on track. Everyone is...
Top 5 Tactics To Reduce Customer Churn
One of the most difficult things businesses have to deal with is customer retention or churn. There are so many reasons customers disappear. Right now, many businesses are struggling with how to...
Harris Interactive Media Achieves Silver Partner Status with SharpSpring
We are pleased to announce that we have achieved a Silver Certification in Marketing Automation with our partner platform, SharpSpring. What does that mean for you? We now a certified marketing...
Why Great Web Design Matters: It’s More than Being Pretty
Great web design is a lynch pin in your marketing strategy. You can have a great social media and email strategy, even a great advertising strategy. But what happens when your customers or...
How would you like to grow your customer acquisition rate by 50% or more?
Here at Harris Interactive Media, we love celebrating the success of our clients. One of the most exciting times in the office is when we get to celebrate the launch of a new website for a new...
It takes nerve, determination, and the courage to take a big leap
Have you ever thought “Wow. I want to follow my passion and build my own business?” It takes nerve, determination, and the courage to take a big leap. We recently launched a website for a new...
Go Wash Your Hands! Momma is Always Right!
So, let’s be real. It has been a crazy few weeks due to the Coronavirus. We have been on the phone non-stop with clients and partners who are having to deal with events of all sizes being cancelled,...
Social Media: It’s all about community and two-way conversations
Let’s talk a little bit about the importance of managing your social media communities. You’ve committed to doing social media. Even if you are a B2B company that isn’t “quite” so photo friendly,...
OK, I need a Social Media strategy. Where do I start?
So how do you build a social media strategy? If you are a brand-new business or just new to social media, here is where you start. Who is it that you want to talk to about your products or services...
The Trials, Tribulations, and Benefit of Making Social Media Part of Your Marketing Mix
In this series of blog posts, we are going to discuss some of the things you need to think about regarding social media. Social media is a key part of your overall marketing strategy. It needs to be...
The Importance of Building Your Brand and Doing Brand Audits
Your brand is key to your success. It is more than a cool logo that you throw on your business cards and your website. It is also about how you develop the “voice” and experience for your brand. How...
Email Marketing – Don’t Waste Your Time or Does it Still Matter?
Why does email marketing still count? Even though it is “old school” email marketing still converts 40 times better than social media marketing. So it needs to be a key part of your marketing mix....
I Have A Great Website. Why Do I Need Dynamic Landing Pages Too?
It’s a very common question, because having multiple pages can get overwhelming especially if you have a small team. Landing pages are key for a few reasons: They can be easily tailored to your...
There are Dumb Questions
The same way you don’t get to know everything about someone when you first meet, customers don’t want to tell you EVERYTHING when they first come to your site or ask for more information. Dynamic...
What is Marketing Automation and Why Should You Care?
We all want to see increased sales based on marketing efforts. But often, sales and marketing are disconnected. Marketing automation can bridge that gap. How? Easily segmenting leads by industry,...
Oh, The Places You’ll Go… with Marketing Tools
As a marketer, what do you need to do every day? I’ve been in your shoes, and I always have 3 key goals, which I bet will be similar to yours. Drive quality leads to the sales team Have campaigns...
Subscribe to Our Blog
Stay up to date on the latest trends and techniques on creating demand and lead generation by subscribing to our blog. We promise we won’t spam you and respect your privacy!