Having a great, up-to-date website can’t be overlooked as you market and grow your business.
It’s easy to have your website get lost in the shuffle of marketing campaigns, sales demands, and the general noise of meetings that are important to running your company. But web trends change constantly, your business changes, and your website needs to have some TLC as well to keep it current. SEO needs to be updated regularly. New images and tweaks to your copy on a regular basis also keep you current and help search engines keep you at the top of the stack when new clients are trying to find your product or service.
Here are just a few examples of work we’ve done to help companies update their web sites.
iPower of New England
Before:
The original site was developed in 2011, utilized Adobe Flash, and was not a mobile optimized site, and they needed to refresh imagery and copy.
BEFORE
AFTER
After:
The new site was created to be mobile friendly, copy and imagery was updated, the site was made responsive, cleaned up branding and created sell sheets and infographics to help them build their business. All of these became elements of the new website.
DCG Strategies
Before:
This website was created in 2017, and has been redone three times now by Harris Interactive. It started as a non-responsive website with old stock photos. The company was going through a rebranding effort that needed digital marketing support.
BEFORE
AFTER
After:
Harris Interactive aligned the new site with a new company strategy and focus, added video and added the ability to grow their email database. We also created drip email campaign templates to help them automate responses to inquiries before one of their team had the ability to contact them. We also integrated real estate listing software to help them show what properties were available to increase their sales.
Let us know how we can help you rework your site to take advantage of the latest technologies and trends to help you maximize your business opportunities.
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