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Social Tracking – What are UTM Parameters and Why Use Them?

Social Tracking – What are UTM Parameters and Why Use Them?

by Victoria Boyd | Dec 10, 2020 | Social Media, General

Most of your favorite social media platforms include some built-in analytics, which is a great place to start when tracking metrics like likes, comments, shares, and clicks, but what if you want to really understand the customer journey and what is really converting...

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