by Mary Starman | Mar 24, 2021 | Sales Enablement
OK, this is going to start off a little bit crazy, but stick with me. In the world of the “new normal” (and I hate that phrase) I have talked to a lot of people who are looking to new ways to build their own business. And a lot of them are turning to...
by Skeeter Harris | Mar 16, 2021 | Marketing Automation, Sales Enablement
As a marketer, it easy to fall into an information silo of running ads and thinking that is good enough. I have done it. We all have. But really successful demand generation ties in to so many other things that help increase sales. You have a great creative...
by Mary Starman | Mar 9, 2021 | Sales Enablement
I can’t count on two hands the number of organizations I have worked for or with who struggle with sales pipeline management. Having been both a marketing and a sales leader, I have seen both sides of the coin, and both sides have to work together for optimal...
by Mary Starman | Jan 20, 2021 | Web Design
Having a great, up-to-date website can’t be overlooked as you market and grow your business. It’s easy to have your website get lost in the shuffle of marketing campaigns, sales demands, and the general noise of meetings that are important to running your...
by Guest Blogger | Jan 12, 2021 | Guest Blogs
At Harris Interactive Media, we work with our customers and partners to share information we believe will be of value to our customers and community. Hi I’m SandraLee Spigner. Having worked in both sales and partner management for more than 30 years and managing...
by Mary Starman | Dec 18, 2020 | Social Media
Social media is a great thing. It gets your product or service exposure for a fraction of the cost (or for FREE) as opposed to traditional advertising. And you need to think about how it can help you. The Pros: You can develop a unique voice that your customers and...
by Victoria Boyd | Dec 10, 2020 | Social Media, General
Most of your favorite social media platforms include some built-in analytics, which is a great place to start when tracking metrics like likes, comments, shares, and clicks, but what if you want to really understand the customer journey and what is really converting...
by Skeeter Harris | Dec 1, 2020 | Customer Stories, General
What is a Unique Value Proposition (UVP) and why do you need one? It isn’t just “speeds and feeds” or technical specs or the services that you offer that will set you apart. Although sometimes they will. However, every company out there needs to differentiate...
by Mary Starman | Jul 10, 2020 | Web Design
Why does SEO matter? Let’s be honest. With so many businesses having to move to online marketing, your website matters more than ever. So, you have a great looking website. But have you done Search Engine Optimization (SEO)? Why does SEO matter? It is how people can...
by Skeeter Harris | May 21, 2020 | General, Marketing Automation, Social Media, Web Design
Hopefully as you are reading this, your business is getting back up and running. In the wake of the current crazy, lots of businesses are having to reboot and reattract customers. Here are 4 important things that can help you get back to business. 1 – Update...
