Ascom is a global solutions provider focused on healthcare Information and Communication Technology (ICT) and mobile workflow solutions. The vision of Ascom is to close digital information gaps allowing for the best possible decisions – anytime and anywhere. Ascom’s mission is to provide mission-critical, real-time solutions for highly mobile, ad hoc, and time-sensitive environments. Ascom uses its unique product and solutions portfolio and software architecture capabilities to devise integration and mobilization solutions that provide truly smooth, complete and efficient workflows for healthcare as well as for industry, security and retail sectors.
In conjunction with a custom landing page, Ascom used email marketing to promote their Myco 2 Smart Phone to a list of approximately 19,000 contacts. With an optimized email to make messaging simple and encourage both opens and clicks this campaign saw open rates at 18% and click through of 13%.